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Brand Standards

Purpose

The purpose of this document being to outline an acceptable standard for marketing material that is

distributed to the general public by an employee or contractor employed or contracted under a

company operating within the Haze Real Estate Brand.


Haze Logos and Icons

Logos

Scope

These guidelines and standards to be followed by employees and contractors of the brand and to

cover all aspects of any marketing or advertising material that is available online, in print or via some

other visual consumption.

All marketing material produced, must be done so by the Haze Real Estate approved suppliers.  A list of approved suppliers is available at the bottom of this page.  

Standards

Profile Photos

All profile photos has to be in black and white and must not be older than 3 years.


Print Media

All print media marketing to adhere to the following:

a.) The statement “Licensed REAA 2008”;

b.) A legible, non-distorted and correctly coloured copy of the Haze Real Estate

logo;

c.) Purple colour to use correct colour codes being CMYK 84:100:0:0 or RGB 84:37:131;

d.) Adequate spacing – no bunched up words, cramped photographs or

misleading / deceptive content;

e.) Legible type writing;

f.) No spelling errors;

g.) Flyers to be printed on 230 GSM paper or above quality.

h.) Roboto font or Thasadith font type used only and;

i.) High quality photograph(s).


Online Marketing / Social Media

All online marketing and social media content to contain and adhere to the following:

a.) The statement “Licensed REAA 2008”;

b.) A legible, non-distorted and correctly coloured copy of the Haze Real Estate

logo;

c.) Purple colour to use correct colour codes being CMYK 84:100:0:0 or RGB

84:37:131;

d.) Adequate spacing – no bunched up words, cramped photographs or

misleading / deceptive content;

e.) Legible type writing;

f.) No spelling errors;

g.) Arial, Roboto or Thasadith font type used only and;

h) Business cards to use Bankgothic font;

i) High quality photograph(s).

j) Always use company approved disclaimer when publishing or posting personal opinions, beliefs, comments, updates, etc.  The standard company disclaimer for these posts are:  "This post is a personal opinion, comment or statement and does not represent Haze Real Estate's views in any way."


Vehicle Signage

Vehicle signage to adhere to the following:

a.) The statement “Licensed REAA 2008” to be present somewhere on the vehicle.

However, it is acceptable for the statement to be in small / extra small font;

b.) A legible, non-distorted and correctly coloured copy of the Haze Real Estate

logo and;

Branding Guidelines and Standards – Windy Realty Limited – Licensed REAA 2008

c.) Consistent with what the Principal, other agents and other employee vehicles

have as vehicle signage and design.


Photographs

All property photographs to adhere to the following:

a.) High quality photographs (1080p quality at minimum);

b.) No blurry shots;

c.) Level shots – no angled or diagonal shots and;

d.) No misleading or deceptive photographs.

e) All photography used for the marketing of properties must be done by a professional photographer.  

f)  Photography done with a mobile phone is not allowed for any marketing material to be published.

g) Mobile phone photography can be used for reference purposes only and may not be published on any marketing material, including online portals.


Videography

All property videography to adhere to the following:

a.) Only company provided intro and outro to be used on property videos;

b.) 1080p minimum quality for video prior to posting;

c.) No blurry shots;

d.) Level shooting – no angled shooting or shaky recording and;

e.) No misleading or deceptive videos or content within videos


Clothing

All clothing with branding present to adhere to the following:

a.) Clothing must have a legible and non-distorted copy of the Haze Real Estate

logo and;

b.) Logo must be on either a white or black backdrop.


E-Mail Signature

E-Mail signature’s must adhere to the following:

a.) Be the correct colour and use the correct CMYK / RGB colour codes;

b.) Contain correct information including name, job title, mobile number, office

number and website and;

c.) Be consistent with the signatures of all other employees and contractors of

the brand.


Internal Documents and Forms

All internal documents and forms to adhere to the following:

a.) Must contain a legible and non-distorted copy of the Haze Real Estate logo

and;

b.) Must have the statement “Licensed REAA 2008

Approved Suppliers

Products

Suppliers

Process

Profile Photo

Csilla Ford Photographer

Arrange with Office Support

Business Cards

Vistaprint

Place order with Office Support

Photo Signboards

Signworx

Place order with Office Support

Cor-flute Sign boards

Signworx

Place order with Office Support

DLE's and other flyers

Vistaprint and other suppliers

If not ordered through Office Support, final design must be approved before order. Submit final proof to Office Support who will arrange review and approval.

Billboards, signs and similar

A variety of suppliers may be used

If not ordered through Office Support, final design must be approved before order. Submit final proof to Office Support who will arrange review and approval

Any product not specifically detailed here, must be discussed with the General Manager prior to contracting any supplier.

To be approved

Management approval of supplier and product quality to be obtained prior to engaging a supplier.

If you have used a supplier in the past and wish to continue using them, please obtain management approval of the supplier and the product quality and layout.  Your supplier can then be added to this list which will negate the need for item by item approval by management.